The Text Best Thing™ arrives at Mall of America®
For Immediate Release
Oct. 15, 2009
BLOOMINGTON, Minn., (Oct. 15, 2009) – Mall of America® shoppers will soon have access to last minute sales, in-store coupons and up-to-date event information at their finger tips. Visitors to Mall of America will be the first in the country to access a new, cutting edge text messaging service called MallCall, The Text Best Thing™.
Starting today, Mall patrons who sign up for the service will receive up-to-the-minute notifications of events taking place at the Mall on their cell phones. MallCall will enhance the consumer shopping experience by providing real-time text messages about promotions and in-store coupons, allowing customers to take advantage of last minute sales from Mall of America stores and vendors.
"We’re thrilled to be the first in the country to give our customers access to this technology," said Maureen Bausch, executive vice president of business development at Mall of America. “We hope this service will be an added value to the overall Mall of America experience."
MallCall is an easy to use service for cell phone users. When arriving at Mall of America, visitors will have the option to opt-in by simply texting the provided number located above skyway Mall entrances in the East and West parking ramps. The number will also be listed on the Mall of America website (www.mallofamerica.com). Participants will only receive text messages during Mall business hours for the day. After the Mall closes, the text messages come to an end. Customers can opt-out at any time by texting "stop."
"This innovative service allows retailers to target potential customers who are already in the mall, driving traffic into their store first," says Allen Gluck, President and CEO of MallCall. "We are pleased to offer this enormous opportunity to retailers and shoppers in Mall of America."
MallCall International is a start-up mobile technology company based in Nanuet, N.Y. To learn more about MallCall, visit www.mallcall.com or call 800-846-7000.
About Mall of America
Mall of America is the nation’s largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; Nickelodeon Universe, the nation’s largest indoor family amusement park; Underwater Adventures® Aquarium, a 1.2 million gallon walk-though aquarium; a 14-screen movie theater and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information visit mallofamerica.com
Contact:
| Allen Gluck MallCall 845-627-5000 allen.gluck@mallcall.com |
Erica Dao Mall of America 952-883-8805 edao@mallofamerica.com |